China’s Emerging Consumer Growth: A New Year’s Perspective

Chinese New Year

Photo: Chooyutshing

In China, Spring Festival or Lunar New Year, begins on January 31, kicking off a two-week celebration featuring rich traditions and Asian customs. This year celebrates the Year of the Horse, which corresponds with different birth years on the Zodiac calendar. Celebrations with friends and families include dinners, parades, horse racing, a lantern festival and worship. As hundreds of millions of people return to the countryside from urban dwellings to celebrate the new year, they’ll be doing something else, too. They’ll be shopping. Continue Reading →